Director, Digital Product Design

Nike, Inc.

Designing better than I did yesterday. Always tinkering.

I’m a multidisciplinary creative with an IT foundation and degrees in Business Information Systems and Fine Arts (Graphic Design). I work across strategy, execution, and delivery, leading teams or contributing hands-on.

Over the years, I’ve built a career that blends creative craft with systems thinking:

• 20+ years across IT, agencies, startups, and global brands

• 20+ years in art direction, graphic design, and branding

• 10+ years managing design and creative teams

• 10+ years in UX, UI, product design, and enterprise product strategy

• Hands-on with AI workflows: MCP, RAG, agentic patterns, and design-to-code

I care about high-craft experiences, inclusive team cultures, and fun.