Averitt is one of the most trusted transportation and logistics providers in the south. Every year with many initiatives, Averitt looks for ways to nurture their strong culture of professionalism, honor, and hard work among their thousands of employees. Uniformity-ity is their annual uniform catalogue. Each year redpepper would be responsible for producing conceptual direction, design, and photography for the catalogue.
Roles: art direction + design + custom illustrations + model
Our concept focused on Averitt’s commitment to hire only the best people for the job. The uniform is part of the Averitt culture and represents something bigger than any one person who wears it. In a way, the uniform contains all of Averitt’s accomplishments and reputation.
