USEFUL SYSTEMS INC.
CREATIVE DIRECTOR & PRINCIPAL PRODUCT DESIGNER
2015 —- 2017
Identity & Brand Design
Product Strategy + Design
Design Systems
Marketing design
Iconography
—
The Useful app was built for the field service industry (roofers, plumbers, electricians, landscapers, etc.) aimed at providing a mobile solution for a highly mobile workforce. Many apps in the space were built on old technology and weren’t mobile-first.
We came into the project in 2014. There was already an app in the market and the team had tripled it’s engineering staff so it was time to get busy with rolling out some new stuff.
Our approach throughout the project was to build on the initial concept. There wasn’t any reason to overhaul the entire app, but to provide new insights and continue to enhance the user’s mobile experience. The product needed to grow to support key features and new user goals, but also needed to continue to be something useful.
Animations
Of course we had to have a little fun with it.
