Flatwerx

Art direction

Identity design

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This is one of those projects where a friend says hey, “here’s the logo I’ve been using for my off-road group”. My response, “Nice work bro, you cool if I rework it a bit?” By “a bit” I was thinking, let’s really make this something cool. I wanted to avoid what I was seeing for most off-road groups and their designs not being able to scale or be used on a variety of surfaces, materials and products. Flatwerx is kicking up dirt, mud and snow in Colorado and Oregan. Follow on instagram @flatwerx